Wednesday, February 4, 2009

Say hello to...gluten-free at Starbucks.



In case you haven't heard, Starbucks wants input from gluten-free customers in the hopes to provide them with some gf options in the near future. Since I am a loyal coffee drinker and tend to find myself in Starbucks often, this would be a huge benefit. The following article has all the details:

Sunday January 11, 2009
Starbucks might soon be offering its customers more gluten-free options, and in fact the company says it’s already “doing some operational testing” of this idea in a few cities. On the Ideas in Action blog on the Starbucks website, the Starbucks Food Team writes, “Before we continue moving forward, we would love some feedback from you about what you want to see in gluten-free offerings.”
Here are their questions. Visit the Starbucks site to give them your feedback.
What specific gluten-free products would you like to see in our stores?
Would you prefer to see it individually packaged or unpackaged?
How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?
Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?
The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?

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